UserpicEarly Adopters Are Willing to Pay for Content
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There's a spreading sense of optimism in Hollywood regarding young consumers' willingness to pay for digital content: Although members of the so-called Napster generation might be lost forever to a collective addiction to pirated free content, their younger siblings offer digital distributors hope of a brighter business future."You have a whole generation whose attitude toward interactive content is completely different," said Patrick Russo, a principal at the Salter Group advisory firm. "That generation is growing up paying for content. It may be their parents who are actually paying for it right now, but they do recognize that they are paying for content instead of stealing it.

Read the rest on The Hollywood Reporter


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