New York, NY - March 12, 2009 - Lorber HT Digital has acquired the U.S. theatrical rights and public performance rights to the acclaimed documentary NOLLYWOOD BABYLON, co-directed by Ben Addelman and Samir Mallal, on the heels of the film's U.S. premiere at the 2009 Sundance Film Festival as part of the World Cinema Documentary Competition. The deal was negotiated by Christina Rogers for the National Film Board and by Richard Lorber and Elizabeth Sheldon for Lorber HT Digital.
Lorber HT Digital will open NOLLYWOOD BABYLON theatrically at select venues in the second quarter of this year, and will also make it available to educational and cultural institutions. After the initial theatrical release, Lorber HT Digital will release the DVD to the consumer market on its Alive Mind label later in 2009.
Industry pioneer Richard Lorber, founder of Lorber HT Digital, comments on the acquisition, "NOLLYWOOD BABYLON celebrates the power of film to transform a culture and an industry. The explosion of Nigerian cinema over the last two decades is the reclaiming of African story-telling and culture by and for Africans. Nigeria is the new cultural center of Africa and Nollywood is the epicenter."
Kenneth Turan of the Los Angeles Times calls the film, "...an irresistible treatise on the Nigerian film industry..."
About The Film
NOLLYWOOD BABYLON chronicles the wild world of "Nollywood," a term coined in the early ‘90s to describe the world's fastest-growing national cinema, surpassed only by its Indian counterpart. The film delves first-hand into Nigeria's explosive homegrown movie industry, where Jesus and voodoo vie for screen time. Lancelot Oduwa Imasuen, known in Lagos as "Da Governor," is one of the most influential men in Nollywood. Undeterred by miniscule budgets, Da Governor is one of a cadre of resourceful filmmakers creating a garish, imaginative, and wildly popular form of B-movie that has frenzied fans begging for more. Among the bustling stalls of Lagos's Idumato market, films are sold, and budding stars are born. Creating stories that explore the growing battle between traditional mysticism and modern culture, good versus evil, witchcraft and Christianity, Nollywood auteurs have mastered a down-and-dirty, straight-to-video production formula that has become the industry standard in a country plagued by poverty. This burgeoning Nigerian film industry is tapping a national identity where proud Africans are telling their own stories to a public hungry to see their lives on screen. Peppered with outrageously juicy movie clips and buoyed by a rousing score fusing Afropop and traditional sounds, NOLLYWOOD BABYLON celebrates the distinctive power of Nigerian cinema as it marvels in the magic of movies.
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