Peter Kaufman in Indiewire writes that DIY distribution will be a viable option for independent producers in 2014. My question is: Why wait for the year 2014? The scenario described is here now... but with an unexpected twist.
I agree that the days of traditional distribution are coming to an end as
distributors face decreasing box ticket returns from theatrical releases and
DVD sales and the promised pot of gold at the end of the proverbial digital
rainbow remains a mirage. Sundance, and top tier and some emerging niche
festivals, will remain key to generating recognition for independent films.
But the days of large advances from an independent distributor who relies on
DVD sales to recoup the theatrical cost from big box names, brick and mortar
outlets and online sales are waning. DIY distribution is already here and
is being successfully implemented… by a distributor.
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